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Now, you see the world Apple Products all the time. The great Steve Jobs made an invention after his passing to make us look like zombies glued to our phones.
Apple Products define most of us more than we define ourselves. Intense marketing, genuine products, and social proof. Subsequently, all the criteria needed for a brand.
The other day, I was thinking to myself, “why does everyone jump out to the beach like they released a new product?” Then, it hit me. Apple makes it clear who they’re targeting. I truly understand how marketing works. Even though, this concept seems repetitive they get our moneys worth.
Then, you see why their competitors are limited to a few to basically to none. Feels like fighting fire with fire. Apple Products are valid for a reason. For example, if there is a shoe release and a brand new Air Jordan comes out. Also, there is a catch with this Air Jordan. The company tells you that they’re only making 300. So, what does this mean?
Scarcity of a product that everyone won’t be able to get makes it rare. Now, I don’t see Apple as rare by any means. But the way they brand themselves is amazing.
I get it. We always buy their products and always use them but their strategy is one that makes sense. In short, we will always use Apple for as long as we are alive. Their laptops, iPads, computers, phones, etc. Whatever you can think of will see be around 10-15 years from now.
I know what I was saying might be redudant, but, it’s simply the truth. So, learn about Apple more and more and other technologies that interest your liking.